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Originally Posted by Gunslinger
I too wonder where all of this content is coming from.
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It's more a case of not wanting to switch content from FTA to pay where pay-tv income wouldn't match the loss in advertising revenue.
The plan is to move away from total dependence on advertising revenue whilst maximising income from their FTA channels. A delicate balancing act and somewhat dangerous if they don't get the balance right.
---------- Post added at 16:19 ---------- Previous post was at 16:15 ----------
Quote:
Originally Posted by Mobes
That won't happen which is why I'm not worried that we won't get this for a couple of years. What WILL happen IMO is that (for e.g) the new series of Downton will be broadcast there first, say 2 or 3 weeks b4 it's on ITV.
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I would tend to agree. The danger here is that this will reduce the viewing figures when the series is shown on the main channel as that will reduce advertising revenue.
---------- Post added at 16:34 ---------- Previous post was at 16:19 ----------
Quote:
Originally Posted by Media Boy
Media Boy HQ thinks that ITV may axe ITV3 +1 and ITV4 +1 so that ITV Be (On Sky and Virgin) and ITV Encore (Only on Sky) can launch as Sky have close their SD EPG Channels launches down years ago.
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There's still quite a few dross channels around on Sky waiting for a chance sell their slot.
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ITV2 +1 may also go part-time on Freeview (using the ITV3 +1, The Store and ITV4 +1 slot - 6pm to 6am).
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Probably not taking over 3 slots on Freeview. The strategy here will be ITV using these part-time channels to make a grab for prominent EPG slots to use for future launches. It would be more likely to put ITV 2 +1 into the existing ITV 3 +1 slot. By the time ITVBe arrives, other channels could have left the platform and made space for it. ITV's ownership of the SDN multiplex gives them the luxury of replacing a departing 3rd party channel with one of their own.