Thread: General Coming soon to Virgin TV 2014
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Old 06-02-2014, 22:25   #967
harry_hitch
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Re: Coming soon to Virgin TV 2014
Quote:
Originally Posted by muppetman11 View Post
How could that launch in this country ?

As far as I'm aware Sky Atlantic has the exclusive linear and On Demand subscription rights for HBO content in the UK.
I have not done any research so may look a bit silly here, but is it possible the new SA deal superceded the old one with immediate effect, and HBO have written into the new contract that whilst Sky can have the new programming as exclusives but Sky can no longer have exclusive on-demand rights?

HBO may have realized that they can probably make more by selling on-demand rights to non-Sky customers.

EDIT:

Having read the press release, Sky state that Sky Atlantic remains the exclusive home of first run HBO programming, but do not state on demand as exclusive. They do state that on-demand services are available, but there is no mention of exclusivity. Interesting times ahead.
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