Thread: General Coming soon to Virgin TV 2014
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Old 06-02-2014, 14:52   #912
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Re: Coming soon to Virgin TV 2014
Quote:
Originally Posted by bamav View Post
And of course, national fibre will reach places VM can't or won't. In a numbers of years, VM's fibre network will become secondary and therefore will reduce their clout when wheeling and dealing for TV programming. It's all about revenue - audience numbers and advertising reach.

As the BT grid is open to competitors offering their own products, the market will blow wide open. Both Sky and VM will need to come up with something extraordinary to keep customers. Exclusive linear channels won't be the way forward - on-demand content will.
I agree that the country will be pretty fully cabled up within a few years, but surely what that means is that VM, Sky and the other operators will be on a level playing field at last in terms of access to customers and what they can provide. It means that VM will have a lot more customers than they do now because they will use BT's fibre optic cables to make this happen.

Surely that means they will have more clout in attracting broadcasters to their platform?
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