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Originally Posted by theone2k10
With fibre optic broadband launching across the uk now the tables may be turned on VM regarding fastest broadband. Still a long way to go ofcourse but it can't be denied broadband and tv is changing. VMs problem is traffic management many companies don't throttle speeds nowadays so say for example you're on skys upto 78mb package then you are going to get that speed no matter how much you use, vm throttle speeds i think VM will get rid of tm in due course though.
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And of course, national fibre will reach places VM can't or won't. In a numbers of years, VM's fibre network will become secondary and therefore will reduce their clout when wheeling and dealing for TV programming. It's all about revenue - audience numbers and advertising reach.
As the BT grid is open to competitors offering their own products, the market will blow wide open. Both Sky and VM will need to come up with something extraordinary to keep customers. Exclusive linear channels won't be the way forward - on-demand content will.
---------- Post added at 13:51 ---------- Previous post was at 13:41 ----------
Quote:
Originally Posted by passingbat
Is your optimism still based on media reports OB?
Last year, I think there were some media reports that did lead to encouraging signs, but such reports now seem to have disappeared.
I would think Sky launching Atlantic on Now TV will mean that any launch is way into the future (if it ever does launch) as Sky will want to milk now TV based Atlantic subscriptions for as long as they can.
I think there may have been reason for hope last year, but that hope seems 'straw clutchingly' faint now.
I don't think the fact that they have extended the contract with HBO helps. Sky have obviously seen it as a USP draw to their service and wish to continue using that draw. I know there is an argument that they could benefit from selling it to help pay for it, but they have survived a good few years without needing to do that, so I don't see why they can't survive a few more.
I'm not like Dave42 who says it will never come; I just think the chances are extremely small in the near to mid future. I hope I am wrong.
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There lies the issue - it's HBO programmes that will remain exclusive, not Sky Atlantic. My feeling is that Sky will release Atlantic to competitors, but will use their own on-demand platform for offering for absolute exclusives. The model used by LoveFilm, Netflix and YouTube seems to be the way forward for obtaining and offering exclusives.
Now TV is almost pointless as a linear channel box, with the exception of Sports. If NowTV simply on deman everything and anything Sky broadcasts, and sold it as such, it may appeal to more people as an addition to linear channels. For example, as a VM customer, I would be happy on one of the lower end TV packages if I could pay Sky a tenner to get streaming all of their programming.