Quote:
Originally Posted by OLD BOY
You won't hear anything on Sky Atlantic until the deal is done and the agreed announcement date has arrived. Probably a day before it starts broadcasting on VM!
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Is your optimism still based on media reports OB?
Last year, I think there were some media reports that did lead to encouraging signs, but such reports now seem to have disappeared.
I would think Sky launching Atlantic on Now TV will mean that any launch is way into the future (if it ever does launch) as Sky will want to milk now TV based Atlantic subscriptions for as long as they can.
I think there may have been reason for hope last year, but that hope seems 'straw clutchingly' faint now.
I don't think the fact that they have extended the contract with HBO helps. Sky have obviously seen it as a USP draw to their service and wish to continue using that draw. I know there is an argument that they could benefit from selling it to help pay for it, but they have survived a good few years without needing to do that, so I don't see why they can't survive a few more.
I'm not like Dave42 who says it will never come; I just think the chances are extremely small in the near to mid future. I hope I am wrong.