[Chad]

Originally Posted by OLD BOY

This is interesting, particularly:

'If Liberty Global and Discovery were to secure the Formula One voting rights, they will effectively be able to determine which television company gets the broadcasting rights when they next come up for offer. Liberty could use them to boost Virgin Media, but it may prefer to take BT’s cash, and use BT’s burgeoning television platform as the most efficient way to put a dent in the BSkyB empire.'

http://www.telegraph.co.uk/finance/n...-F1-stake.html

This should enable Liberty/Virgin Media to exercise some leverage over Sky, if it comes off that is.

I think they are trying to secure it to broadcast on Eurosport, following Discovery Communications taking control. Own the F1, broadcast it yourself accross the whole of Europe on any already established Europe wide channel. Imagine the advertising revenue they could generate.