Quote:
Originally Posted by ocav
Sky came back to VM because Sky purchased the VM Channels and the return of Sky Basics was part of that deal, not that Sky came back to the table. At the time ALL Sky channels were removed whereas this time it's only 1. Seen as adverts are sold as a package rather than per channel through Sky Media so advertisers are on Atlantic, Sky1, Sky Sports all for one price, so for them Atlantic isn't a major problem.
For them it has high profile talked about Dramas which is some of the most popular on Pay TV.
Personally since switching I've only watched it once or twice but there is a lot of stuff I'd watch if I has the opportunity to see it from the beginning, unfortunately everything is on it's 2nd, 3rd, 4th etc series.
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Not true.
The deal that was eventually thrashed out was revenue neutral for both companies, valuing the Sky Basics and the Flextech channels via a convoluted, face-saving formula that effectively made them worth the same.
VM's decision to sell Flextech to Sky came some time later. There are threads on both topics in this forum somewhere. If I have a few minutes to spare I'll see if I can dig them out.
Edit
Here you go:
Sky Basics return to Virgin Media, November 2008:
http://www.cableforum.co.uk/board/11...tchet-sky.html
Virgin announced it was beginning the sale process in February 2009, but everybody had known for quite some time that their strategic intention was to offload those channels. They didn't announce the sale to Sky until over a year later, in June 2010, after much speculation that the asking price was too high:
http://en.wikipedia.org/wiki/Living_....E2.80.9309.29