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Originally Posted by Chris
Sky Atlantic is the best advert for illegal downloads the UK has ever seen. I can't believe the number of my friends and acquaintances who have seen Game of Thrones, despite not having Sky or a large DVD collection.
I don't understand Sky's strategy here. The evidence surely shows that exclusive offerings like this simply don't pull in the punters. The movement of telly addicts to Sky back when their Basics package vanished from VM for a period of months was negligible; Sky was forced back to the negotiating table due to viewing figures that had been slashed and angry advertisers who pointed out that they weren't going to keep paying the same amount to reach only two thirds of the viewers.
It looks to me as if they are simply locked into a mindset now and don't know what else to do.
---------- Post added at 08:53 ---------- Previous post was at 08:49 ----------
This is not necessarily bad news for VM customers. The deal relates to exclusive carriage of HBO shows on Sky Atlantic, not exclusive access to Sky Atlantic by Sky subscribers only.
If Sky does see the light and realise it has nothing to gain from channel exclusivity, there is nothing in this deal with HBO that I can see that would prevent Sky making the channel available on cable before 2020.
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Sky came back to VM because Sky purchased the VM Channels and the return of Sky Basics was part of that deal, not that Sky came back to the table. At the time ALL Sky channels were removed whereas this time it's only 1. Seen as adverts are sold as a package rather than per channel through Sky Media so advertisers are on Atlantic, Sky1, Sky Sports all for one price, so for them Atlantic isn't a major problem.
For them it has high profile talked about Dramas which is some of the most popular on Pay TV.
Personally since switching I've only watched it once or twice but there is a lot of stuff I'd watch if I has the opportunity to see it from the beginning, unfortunately everything is on it's 2nd, 3rd, 4th etc series.