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Re: General Sky TV Discussion
BSkyB profits hit by cost of Premier League deal
http://www.theguardian.com/media/201...er-league-deal
Quote:
Darroch also addressed the issue of bidding for the next three-year Premier League TV rights deal, which is expected to kick off later this year.
BSkyB was forced to pay £2.3bn to stop BT from securing the lion's share of matches in the existing deal, a 40% increase, and with further inflation a certainty in the next auction Darroch warned that there is a limit to how much rights are worth.
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“The only lesson you can learn from history is that it repeats itself”
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