Quote:
Originally Posted by JustaBloke
No limit. It's a free market. Sky will try to negotiate exclusives, as will their competitors.
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Very true. Film4 HD was exclusive to Virgin Media for a number of years. Gaming channel GINX is currently exclusive to Virgin Media. Copper and Vikings are exclusive to Lovefilm etc.... Everyone is at it, it's just that when SKY do it their either evil or bang out of order.
For all we know ITV may have approached both SKY and Virgin, offering exclusivity to the highest bidder for their new channel. We simply don't know how the deal came about so can't really make an informed opinion.