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Originally Posted by OLD BOY
Yes, that's true - Sky's 10m customers compared with Virgin's 3.8m. However, VM could join with others (eg BT) to increase the number of viewers and the money to pay for it.
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BT has fewer than 1m TV customers so that still would not give much clout. Sky's the number one TV platform at the moment and so is able to do deals like this. In the future, as Liberty Global's footprint grows, it should be able to cut similar multi-country deals.