Thread: General Coming soon to Virgin TV 2014
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Old 29-01-2014, 13:37   #651
OLD BOY
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Re: Coming soon to Virgin TV 2014
Quote:
Originally Posted by nodrogd View Post
At the end of the day it boils down to money. Sky doesn't have a huge network to maintain, & doesn't service it's customers equipment, so has more in the pot for making exclusive channel deals. Sky is available to 98% of the population as opposed to VM's 50%, so advertising revenues attracted by a Sky slot would be far higher than with VM.
Yes, that's true - Sky's 10m customers compared with Virgin's 3.8m. However, VM could join with others (eg BT) to increase the number of viewers and the money to pay for it.
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