Thread: General Coming soon to Virgin TV 2014
View Single Post
Old 29-01-2014, 14:31   #650
nodrogd
cf.mega poster
 
nodrogd's Avatar
 
Join Date: Nov 2006
Location: West Herts
Services: Maxit + Movies/Sports HD (V6x2), BB350, Anytime Chatter. Freeview/Freesat HD, ASDA/Tesco PAYG
Posts: 1,943
nodrogd is the helpful onenodrogd is the helpful onenodrogd is the helpful onenodrogd is the helpful onenodrogd is the helpful onenodrogd is the helpful onenodrogd is the helpful onenodrogd is the helpful onenodrogd is the helpful onenodrogd is the helpful onenodrogd is the helpful onenodrogd is the helpful onenodrogd is the helpful onenodrogd is the helpful onenodrogd is the helpful onenodrogd is the helpful onenodrogd is the helpful onenodrogd is the helpful one
Re: Coming soon to Virgin TV 2014
Quote:
Originally Posted by OLD BOY View Post
Yes, I think it will be, for the duration of the contract.

However, I don't see why ITV could not launch a channel for Virgin Media under a different name, and just broadcast the same or similar programmes at different times. After all, the exclusivity deal is for the channel, not individual programmes, isn't it?

If that is not possible, why could VM not ask Channel 4 for a similar exclusive channel for them? I'm sure that VM could do more to play Sky at its own game, but maybe they don't like to play as dirty as Sky do.
At the end of the day it boils down to money. Sky doesn't have a huge network to maintain, & doesn't service it's customers equipment, so has more in the pot for making exclusive channel deals. Sky is available to 98% of the population as opposed to VM's 50%, so advertising revenues attracted by a Sky slot would be far higher than with VM.
nodrogd is offline