Quote from the Guardian (
http://www.theguardian.com/media/201...sky-itv-encore) -
Under the deal, ITV Encore will be made available on Sky for an undisclosed "period of exclusivity", which will give the satellite broadcaster a chance to use it as a drawcard for new customers.
"It is another reason to talk to new customers who don't have Sky, it won't be available on rivals at first," said one observer.