Thread: General Coming soon to Virgin TV 2014
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Old 29-01-2014, 13:15   #646
OLD BOY
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Re: Coming soon to Virgin TV 2014
Quote:
Originally Posted by harry_hitch View Post
For what it's worth, I think this ITV channel will be a Sky exclusive for some years.
Yes, I think it will be, for the duration of the contract.

However, I don't see why ITV could not launch a channel for Virgin Media under a different name, and just broadcast the same or similar programmes at different times. After all, the exclusivity deal is for the channel, not individual programmes, isn't it?

If that is not possible, why could VM not ask Channel 4 for a similar exclusive channel for them? I'm sure that VM could do more to play Sky at its own game, but maybe they don't like to play as dirty as Sky do.
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