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					Originally Posted by theone2k10  [/COLOR]
 
 Virgin had their own channels and sold them. Sky have treated Living shows like Supernatural, nikita etc  like crap quite frankly. VM only have themselves to blame.
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 But Virgin got a good deal from that sale.  I think we would be in a worse position now had they not taken that route.
It was simple maths really.  VM did not have a lot of money to play with at the time, and it was obvious that the battle for content was just putting prices up.  VM were not in a position to participate in these price wars.
Now bigger players are coming into the picture, I think things will start to change for the better over the coming few years.