[Dave42]

Originally Posted by OLD BOY

I don't think that this deal replaces Sky's plans for their new Bravo channel, which is aimed at a different audience.

Perhaps Sky intends to use ITV Encore as their unique selling point to replace Sky Atlantic, which will be a cheaper option than continuing to fund SA from Sky satellite subscribers alone. This will make availability of SA to VM more acceptable to investors. I wondered how they were going to accomplish that.

Thursday's announcement will be very interesting indeed, possibly!

dream on OB mate