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Originally Posted by ocav
Seen as Sky are the ones pushing the launch and are probably funding it I feel that it's going to be exclusive.
If it was being launched by just ITV I don't think Sky would make a song and dance about it on their site. This could possibly be a change in plan instead of Sky launching Sky Bravo on their own back.
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I don't think that this deal replaces Sky's plans for their new Bravo channel, which is aimed at a different audience.
Perhaps Sky intends to use ITV Encore as their unique selling point to replace Sky Atlantic, which will be a cheaper option than continuing to fund SA from Sky satellite subscribers alone. This will make availability of SA to VM more acceptable to investors. I wondered how they were going to accomplish that.
Thursday's announcement will be very interesting indeed, possibly!