ITV to launch pay-TV drama channel on Sky
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ITV is to launch a pay-TV channel on Sky showcasing the "best of British drama", its first major return to pay-TV since the collapse of ITV Digital more than a decade ago.
The channel, ITV Encore, will be a home to some of the broadcaster's recent successful dramas, such as Vera and Lucan.
From next year ITV will also populate the channel with original commissions.
The move is chief executive Adam Crozier's biggest to date in a strategy to diversify the broadcaster's revenues away from an overwhelming dependence on free-to-air advertising.
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http://www.theguardian.com/media/201...sky-itv-encore