Quote:
Originally Posted by OLD BOY
As Sky are not permitted to take all the Premiership packages, does it matter that they are in the bidding with Sky? Against Eurosport, I agree with you that Sky would win, but what about the smaller package?
Who would Eurosport be up against for that apart from BT? However, BT have deep pockets, so Eurosport are unlikely to win against them either!
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I think basically we agree. Unless you have a TV platform, you can't afford EPL rights as bidders who own a TV platform will out-bid you as they can afford to cross-subsidise their bids from selling TV/broadband/telephony. Even Al Jazeera who were rumoured to have taken part in the 2012 auction did not win any and they have very deep pockets!