Thread: General Discovery take over Eurosport
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Old 28-01-2014, 14:01   #23
OLD BOY
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Re: Discovery take over Eurosport
Quote:
Originally Posted by 1andrew1 View Post
I just can't see how this can work financially. It couldn't for Setanta and ESPN who were up against one strong company, Sky, with far lower costs for EPL rights. Eurosport would be against two strong companies, BT and Sky. It works for these companies as they market a TV service and broadband. Eurosport does not.
As Sky are not permitted to take all the Premiership packages, does it matter that they are in the bidding with Sky? Against Eurosport, I agree with you that Sky would win, but what about the smaller package?

Who would Eurosport be up against for that apart from BT? However, BT have deep pockets, so Eurosport are unlikely to win against them either!
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