Quote:
Originally Posted by OLD BOY
If Eurosport did enter the Premiership bidding war and won, I would see them setting up a separate premium channel for this rather than taking their existing channels off FTA.
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I just can't see how this can work financially. It couldn't for Setanta and ESPN who were up against one strong company, Sky, with far lower costs for EPL rights. Eurosport would be against two strong companies, BT and Sky. It works for these companies as they market a TV service and broadband. Eurosport does not.