Thread: General Discovery take over Eurosport
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Old 27-01-2014, 14:49   #19
OLD BOY
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Re: Discovery take over Eurosport
Quote:
Originally Posted by 1andrew1 View Post
How would that work financially without subscription revenue? Eurosport's UK revenue is less than £60m per year. In 2012, BT agreed to pay £246m a year for two EPL packs and in the next auction will probably bid even more. So one pack could easily cost £150m in the next auction v revenue of £60m. OK, advertising might rise a bit and Eurosport might be able to squeeze a bit more money out of Sky and VM but nothing like £150m! So Eurosport would probabaly have a turnover of about £70m pa and would be losing about £130m pa. It's not a one-off cost eg the laying of cables, it's an ongoing one. Conclusion: Not going to happen!
Yes, I agree. This kind of outlay is beyond Eurosport on its present model.
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