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Old 27-01-2014, 14:34   #18
1andrew1
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Re: Discovery take over Eurosport

Quote:
Originally Posted by Mobes View Post
They were and now are even more so a big company. They should go for some EPL games IMO... any diversity of matches and channels can only help in the long run.
How would that work financially without subscription revenue? Eurosport's UK revenue is less than £60m per year. In 2012, BT agreed to pay £246m a year for two EPL packs and in the next auction will probably bid even more. So one pack could easily cost £150m in the next auction v revenue of £60m. OK, advertising might rise a bit and Eurosport might be able to squeeze a bit more money out of Sky and VM but nothing like £150m! So Eurosport would probabaly have a turnover of about £70m pa and would be losing about £130m pa. It's not a one-off cost eg the laying of cables, it's an ongoing one. Conclusion: Not going to happen!
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