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Originally Posted by alwaysabear
There could well be other bidders as well which could mix it up even more.
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Agreed nobody expected BT to bid at the last rights.
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Originally Posted by ocav
I disagree, I don't think BT Sport has really scratched the surface for them,if it had they wouldn't of recently had a price rise. Sky have always been ahead of their game and when it looks like they are loosing they claw it back with something else. They've managed to create a channel which still has massive demand 3 years later, well that's worked well.
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Very good point , haven't Sky also recently announced that viewing of Sky Sports has increased by 6% during the first half of the football season.
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Originally Posted by Dave42
well everyone know sky gonna up they bid big time next time rights go up to make sure they win the question is will BT spent the billions it needs to catch up I doubt it but time will tell only 1 thing is certain prices will keep going up and up
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I'm sure they will increase their bids Dave however I'm sure they also have a point were there not prepared to pay more.