Quote:
Originally Posted by vincerooney
Aye I agree but the people running sky may be too stupid, ignorant or spiteful to realise the rules are changing. There has always been just one way for sky to do things. Whether they can adjust will be interesting
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I think we can say that BSkyB are anything but stupid or ignorant. They have a history of being ahead of the game and I suspect they will adapt to the changing market in a way that ensures profit margins remain as they are or increase, hopefully that change will see the consumer benefit greatly.