Thread: General ESPN, BT, Euro, Premier and Sky Sports news
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Old 10-01-2014, 14:45   #4169
OLD BOY
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Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by 1andrew1 View Post
There are lots of packages and if BT Sport-Sky merged/jointly bid (even if the League let them which I doubt) another company would step into their shoes so nothing much would change.

At the moment there's not a public backlash against prices for pay-TV sports and sales are healthy. This may change in the future but rights have risen despite the recession and there's currently no pressure on the Premier League to alter the way they sell their rights.
If you read previous posts on here, a backlash is certainly what is stirring. There is not much more room to increase prices.

As for another company stepping in, they are not going to step in if they have to pay an astronomical price because they won't get their money back. It's up to the bidders to judge the position and to bid accordingly. I am only trying to point out that the only way is not necessarily up.

I don't need to remind anyone here that BT have got more money than Sky. In the end, we are in their hands IMO.

I don't think there are any rules that say a joint bid cannot be made, are there? Consortium bids aren't disallowed in other areas of the commercial world. Was this your assumption, Andrew, or do you know this for a fact?
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