Thread: General ESPN, BT, Euro, Premier and Sky Sports news
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Old 10-01-2014, 14:06   #4165
1andrew1
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Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by OLD BOY View Post
It wouldn't be 'collusion', it would be a joint bid.

---------- Post added at 12:54 ---------- Previous post was at 12:49 ----------

Yes, Andrew, you are right. However, prices cannot go much higher owing to customer resistance, and an auction can only produce bids that people are prepared to make. In the end, if Sky and BT get together and make a bid at a lower level, this will be good for everyone.
The rights are sold on an exclusive basis and all the rights are never sold to one broadcaster. So even if BT Sport-Sky Sports combined, another competing broadcaster like BeIN Sport would be around to bid up the rights and acquire at least one package.
What you are probably seeking is a non-exclusive rights sale so that more than one broadcaster can show the same matches. That does not raise the same level of income for the sports rights owners so would have to be legislated for by Government.
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