Thread: General ESPN, BT, Euro, Premier and Sky Sports news
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Old 09-01-2014, 21:01   #4157
1andrew1
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Re: ESPN, BT, Euro, Premier and Sky Sports news
Quote:
Originally Posted by OLD BOY View Post
Unless of course BT play a clever game should they win the Premier League rights outright.

For example, they could sell the rights to certain matches to other TV channels and drive costs down. By showing Sky that their dominance is over, they may force them for future bids into joining with BT by pooling resources at a price BT thinks is better for the punters.

Who knows what will happen, but with more players, subscriptions don't have to keep going up. We just have to see who blinks first.
No company can win the Premier League rights outright as the rights are not sold that way. BT's shareholders would also expect any investment in Premier League rights to be maximised; if BT did not its share price would suffer and the directors would be replaced and the company possibly taklen over.
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