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Originally Posted by muppetman11
First off Im not getting into who'll win what , frankly I couldn't careless if I'm honest , if its BT I'll switch supplier that's the beauty of choice however have you actually read what you put ? BT sell games to other channels , so their going to pay billions for football and then sell it to other channels I'm afraid that's complete fantasyland
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What I'm saying is that they can sell certain games to other channels. There are various options, including a reluctant Sky coming on board to share all the matches (thus halving the cost), which could pave the way for joint partnerships for the bidding process in the future, getting the rights for a lower price with this arrangement.
The whole idea of competition is that it drives prices down. Let's see how this works in the area of Sport TV. One thing is for sure, ever higher prices is going to get an ever lower share of the audience. Something's got to give.