Quote:
Originally Posted by Chad
I tend to agree. SKY Atlantic only draws an average audience of about 600,000 per day which is 5.7% of SKY's TV customer base. If those viewing stats transferred over to Virgins TV customer base the channel would only draw between 200,000 to 250,000 viewers. Not worth Virgin pursuing unless they can get it for a knock down price, which we know SKY won't do.
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Chad, I'm not bigging up SA here. I've never seen the channel, but I've seen a lot of its content (don't ask). But to me 5.7% of a platforms customer base in today's multi-channel environment seems very good. Are you able to provide similar figures for say, Sky 1 so we can compare?