Quote:
Originally Posted by Damien
No they're talking about bolting the name on. It's still a bad idea. It would be Samsung at Westminster or horrors like that. Tesco's Tower Bridge. These are the stations that will be targeted as those are the iconic ones which millions of tourists visit and take pictures of, pictures which will now have a shiny corporate logo attached to it.
Also Boris explicitly stated that the maps would be changed too. The station name would literally include the sponsor's name.
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'Talking about' being the operative phrase at this stage. Marketing is all about exploring ideas and concepts and I reckon very few final campaigns resemble the original ideas put on the table for discussion. That's how the process works and that will be the case here I'm sure as better, more acceptable, options arise and are gradually refined.