Quote:
Originally Posted by Stuart
I don't know if it is true, but I was told that when my Uni moved, we could have had our name added to the local DLR station name (after a for clause so it would be "xxxx for yyyy' rather than just "xxxx"), and the Uni refused when TFL said it would cost £10 million for the naming rights.
---------- Post added at 10:26 ---------- Previous post was at 10:25 ----------
The justification apparently given for the price I mention above was simply that the tube map is seen by thousands of tourists each day and actually sold all over the world.
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That design will I'm sure be protected as I've said - so far as it's ever possible to do these days when the likes of the Chinese can blatantly copy virtually anything. Yes tube maps are printed and sold but people don't spend any amount of time actually looking at them and they're all available freely online so the marketing effect would be minimal imho when compared to the very many millions of people who use the tube stations every day and will be exposed to much higher profile imagery for much longer periods. I reckon the vast majority of tube maps printed and sold are used for a very short period or time and then either wind up in the bin or a drawer somewhere - that's no use to a sponsor.