Quote:
Originally Posted by Osem
Yes that's the sort of thing I think is being considered here. Let's face it, nobody in their right mind is going to allow iconic stations like Tower Bridge, for example, to be renamed Dr Pepper are they...
The common station name doesn't need to be altered at all - all that's required is for the sponsor's ID to be associated with that station in some way, perhaps excluding all other advertising so that the station would itself be themed according to the sponsor's requirements and the amount they're prepared to pay.
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No they're talking about bolting the name on. It's still a bad idea. It would be Samsung at Westminster or horrors like that. Tesco's Tower Bridge. These are the stations that will be targeted as those are the iconic ones which millions of tourists visit and take pictures of, pictures which will now have a shiny corporate logo attached to it.
Also Boris explicitly stated that the maps would be changed too. The station name would literally include the sponsor's name.