Quote:
Originally Posted by Stuart
I don't know if it is true, but I was told that when my Uni moved, we could have had our name added to the local DLR station name (after a for clause so it would be "xxxx for yyyy' rather than just "xxxx"), and the Uni refused when TFL said it would cost £10 million for the naming rights.
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Yes that's the sort of thing I think is being considered here. Let's face it, nobody in their right mind is going to allow iconic stations like Tower Bridge, for example, to be renamed Dr Pepper are they...
The common station name doesn't need to be altered at all - all that's required is for the sponsor's ID to be associated with that station in some way, perhaps excluding all other advertising so that the station would itself be themed according to the sponsor's requirements and the amount they're prepared to pay. Unlike most ugly external signage adorning our buildings, most of the material would be invisible to those above ground and therefore not a blot on the landscape at all.