Quote:
Originally Posted by Damien
http://www.theguardian.com/politics/...tics-live-blog
Awful awful idea. Not worth it even for £4 million. These names are historic and some are known throughout the world. Throwing that all away for a few quid and turning the entire tube map into a ad-invested nightmare would be a disaster. 
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I don't know if it is true, but I was told that when my Uni moved, we could have had our name added to the local DLR station name (after a for clause so it would be "xxxx for yyyy' rather than just "xxxx"), and the Uni refused when TFL said it would cost £10 million for the naming rights.
---------- Post added at 10:26 ---------- Previous post was at 10:25 ----------
Quote:
Originally Posted by Osem
As I've said there'd be no need to have the sponsored names on the actual maps. The maps are secondary as the vast majority of users (i.e. commuters) rarely refer to them. The big money is in prominence and the sponsorship could simply be related to the actual station signage as an add on. These stations are already covered with advertising of one sort of another so seeing "Tottenham Court Road" on signs which also have, for example, Samsung logos on them wouldn't bother me one jot. One thing's for sure, we are not going see our individual stations and maps renamed entirely after sponsors and without their original geographical names.
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The justification apparently given for the price I mention above was simply that the tube map is seen by thousands of tourists each day and actually sold all over the world.