[Osem]

As I've said there'd be no need to have the sponsored names on the actual maps. The maps are secondary as the vast majority of users (i.e. commuters) rarely refer to them. The big money is in prominence and the sponsorship could simply be related to the actual station signage as an add on. These stations are already covered with advertising of one sort of another so seeing "Tottenham Court Road" on signs which also have, for example, Samsung logos on them wouldn't bother me one jot. One thing's for sure, we are not going see our individual stations (or maps) renamed entirely after sponsors and without their original geographical names.