http://www.theguardian.com/politics/...tics-live-blog
Quote:
Q: What else are you going to put in these empty ticket offices?
You could do all sorts of things, Johnson says. Transport for London is looking at this.
It is exploring the idea of naming tube stations after corporations, he says. Marble Arch used to be called Selfridges.
But changing the maps would be expensive.
Johnson says he is not against this "in principle".
Q: If Samsung wanted to change the name of Tottenham Court road too Samsung, how much would that cost? £500,000.
Johnson says much more than that. It would cost at least £4m to change the maps.
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Awful awful idea. Not worth it even for £4 million. These names are historic and some are known throughout the world. Throwing that all away for a few quid and turning the entire tube map into a ad-invested nightmare would be a disaster.
