[theone2k10]

Originally Posted by Chad

So what exactly are SKY doing to shoot themselves in the foot? HBO knew the deal they where getting into, and what SKY planned to do with their content, when they accepted SKY's £150 million offer.

I can understand HBO selling their content to Netflix, in an attempt to broaden the potential viewing audience of their programming, however are Netflix prepared to match or better the £30 million per year that SKY pay?

Also there has been another interesting turn of events in regards to HBO shows shown exclusively on SKY Atlantic. We all know that SKY love to advertise their channels and programming to death across all of their own branded channels. Whilst this might not have significantly driven up their own new customer numbers wanting access to SKY Atlantic, it's believed it has actually helped drive up the sales of HBO DVD boxsets released in the UK. Once I find the link I'll post it but there was an article that suggested Games Of Thrones and Boardwalk Empire reached number 1 in the DVD sales charts pertly due to SKY's advertising of the shows. HBO aren't going to get that kind of exposure having their shows tucked away on Netflix.

I have both Netflix and SKY so I'm not really fussed who shows the content. As long as I continue to get access then I'm satisfied.

No-one really knows who'll be prepared to pay for what tbh. I have both Sky and Virgin with Netflix and i can honestly say i've never watched anything on Sky Atlantic. I will next month ofcourse when game of thrones returns but to me Sky Atlantic just doesn't live up to its hype. It's not a bad channel by all means.