Quote:
Originally Posted by andy_m
Definitely worth pointing this out. As I posted on the Netflix thread, the 6 months free Netflix is actually with less than £36. As you point out, this deal on the landline is actually already achievable by paying it in advance.
Some of the current special offers aren't that special when you break them down. Not saying they aren't worth having, just that people need to be certain they're worthwhile before they recontract.
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I was once told by a CS rep, that half price deals were pointless. All "losses" incurred were re-gained and profited upon within the contracted period. TBF, they probably are, but I would happily save vast sums of money over 6/12 months and pay "more" over a shorter period time, before changing suppliers to get a similar deal.
VM and Sky probably do not really care about churn if the info the CS rep told me is true (but the "churn" figures make for "good" reading in annual reports thus making it seem like a big deal, when it is not), as they make a profit on short term contracts and people who chop and change suppliers. Consumers are also happy to change suppliers as they do save large lumps of money over a reasonably short period of time.
It makes sense for people to change suppliers all the time. It helps all involved, the businesses make a profit on a 12/18 month contract and the consumer gets some save some serious amounts of money over a 6/12 month period of time on a promotional discount.