Quote:
Originally Posted by Dave42
you got to remember sky paid over £2 billion for premier league right compared to BT £738 million so BT will have to up it over £2 billion to beat sky cant see that happening in 1 go remember sky will up bid to make sure they get most of premier league games they know they need the football
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You need to remember that BT also shelled out that money before even having a channel set up or any idea of any carriage deals they could negotiate. Plus they probably wouldn't know their strategy.
They have now crossed their t's and dotted their I's and have a better idea of what's affordable and things are much less of a gamble now.
The channel is set up, the sub numbers are in and are stronger than expected if BT are to be believed.
This deal with the CL shows to me that BT are rolling out the tanks and are firmly parking them on Sky HQ's lawn. Sky now have to respond.
---------- Post added at 17:44 ---------- Previous post was at 17:43 ----------
Quote:
Originally Posted by martin201002
Bt do like splashing the cash don't they? The roman abramovich method to sports rights acquisition.
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It worked for him though didn't it? Chelsea were on the verge of Bankruptcy and now look at them!
---------- Post added at 17:47 ---------- Previous post was at 17:44 ----------
Quote:
Originally Posted by OLD BOY
You might be right, Dave, but honestly, I'm beginning to wonder. I think BT aim to take over in sports broadcasting. In the end, they have more money in the kitty than Sky do - Sky must have a limit beyond which it will not go.
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BT will be aware that it's a long game and that they will need to make this work long term. That means bidding big at the moment and taking a hit on their profits - explaining to their share holders their long term plan.
It took Sky years to get where they are today and it will take BT years as well.
---------- Post added at 17:48 ---------- Previous post was at 17:47 ----------
Quote:
Originally Posted by OLD BOY
Yes, they have a major problem with continuing their dominance over sport, and next will be movies.
Sky must now work on an alternative approach to bring in the readies.
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---------- Post added at 17:49 ---------- Previous post was at 17:48 ----------
Quote:
Originally Posted by OLD BOY
Yes, they have a major problem with continuing their dominance over sport, and next will be movies.
Sky must now work on an alternative approach to bring in the readies.
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I think Sky need to focus on their bb offering; they're not far behind BT in terms of numbers now and if they invested in some better technology and hotspots to compete with BT they will see a shift.