It'll be interesting to see what the rises are but with BT increasing line rental (obviously nothing to do with acquiring football rights
) naturally Sky (who are in for te same sports rights) and the rest of the market will follow upwards.
We don't have genuine competition we have ogliopoly.
The advantage for Virgin as this revenue could be used to try and keep BTS in XL or subsidise it to some degree. Regardless of how BTs pricing strategy goes, it's better for them to have subscribers via VM (less likely to have Sky Sports and/or to reduce Sky DTH market share in VM areas) leaving BT a clean run at Sky outside the VM network driven by their own profits and fixed VM revenues.