Quote:
Originally Posted by johnathome
I did read in an article, either Guardian or Telegraph i think, that BT actually outbid Sky for 5/6 packages in the last EPL rights. Unfortunately for them it wasn't enough to ensure Sky wouldn't get a second stab at it, unlike the CL rights where they were too far ahead, it said Sky pressured UEFA for 3 days to have another quote.
Sky are worried and they need to be.
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I'm pretty sure you'll see a deal struck for BT to carry Sky Sports , its all very well trying to outbid each other but that can only lead to the pair damaging their respective businesses , Sky has deep enough pockets to sell its BB and Fibre BB to Sky TV customers at a loss meaning BT would have to react can you really see that happening ? It makes no sense and would result in the pairs profits being hit.