Quote:
Originally Posted by Dave42
you got to remember sky paid over £2 billion for premier league right compared to BT £738 million so BT will have to up it over £2 billion to beat sky cant see that happening in 1 go remember sky will up bid to make sure they get most of premier league games they know they need the football
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I did read in an article, either Guardian or Telegraph i think, that BT actually outbid Sky for 5/6 packages in the last EPL rights. Unfortunately for them it wasn't enough to ensure Sky wouldn't get a second stab at it, unlike the CL rights where they were too far ahead, it said Sky pressured UEFA for 3 days to have another quote.
Sky are worried and they need to be.