Quote:
Originally Posted by andy_m
My understanding was that the Premier League rights were entering a new cycle so nobody owned them until BT bought them, but that BT acquired ESPN's other rights by buying the ESPN channel, so I think it might be the case that keeping the ESPN channel meant the existing rights deal for, say, the FA Cup could stay in place. It was also always my understanding that BT intended to phase out the ESPN brand over time. The next FA Cup rights, for example, were bought by BT, not ESPN.
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It may have more to do with the rights to American sports like MLB, College football etc