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Old 12-11-2013, 13:52   #3960
OLD BOY
Rise above the players
 
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Re: ESPN, BT, Euro, Premier and Sky Sports news

Quote:
Originally Posted by Doug P View Post
ten per cent is as would be expected. It does not show any worry in the markets about Sky....

BT are a shoe-in to lose this battle I think. If they refuse to keep the channels in XL after three years they won't get very far with VM customers as far as I can see....

---------- Post added at 12:17 ---------- Previous post was at 12:15 ----------

Share price high for the year is 865p and the low was 830p.

Currently 840p. Not much to worry about for Sky there methinks.
You seem very convinced about Sky winning out, Doug, which I understand, because they have previously bullied their way into the areas they want to dominate.

However, I really do think they have met their match this time. And I don't believe that Sky and the markets are unperturbed about recent developments with BT as you suggest.

I hope that Sky raise their game now and start focusing more on their customers, giving them more of what they want. A lot of people actually detest Sky for various reasons, but it would be good if they could plot out a new direction and put their past unwanted practices behind them. This might well change attitudes in the medium term.

Sky need to revise their business plan as a matter of urgency if they don't already have an imaginative pathway in place to keep moving forward. Sky have beaten the odds before, and I do hope that they will do so again, but in a nice way this time.

Sky have done a lot for British television and I for one appreciate that. If they can drive forward a more customer friendly company that can behave in a more appropriate way with their competitors, that can only be a good thing in helping people to change their minds about the company.
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