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Give people "free" speed upgrades to keep them from leaving, but raise the price of the product regardless. It's kind of a double win for Virgin.
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Any price increase you are subject allows you to leave, so the only way it can work is if the new contracts for the speed increase happen after a price increase. Therefore the ball is completely in the customer's court
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Originally Posted by Kushan
Of course, considering that they are raising prices, it's a bit rich of them to say that the upgrade is "free".
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Any price increases are not connected to the speed increase i.e. they would happen whether you got an increase or not
Therefore the increases themselves
are 'no extra cost'