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Re: ESPN, BT, Euro, Premier and Sky Sports news
Sky's response
Quote:
"We bid with a clear view of what the rights are worth to us. It seems BT chose to pay far in excess of our valuation," read a statement from Sky.
"There are many ways in which we can invest in our service for customers. We take a disciplined approach and there is always a level at which we will choose to focus on something else. If we thought it was worth more, we'd have paid more.
"Nothing changes until 2015 and we look forward to 18 more months of live Champions League on Sky Sports. We will now re-deploy resources and continue to bring customers the best choice of TV across our offering."
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http://www.bbc.co.uk/news/24882293
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