[andy_m]

So each British team at least once and both finals free to air. So four Champions League matches and three Europa League matches and then the final four each competition. Or ten matches. The rest of the matches behind a pay wall, and for at least the first season of this rights cycle separated from those who choose to pay Sky for the bulk, and best, of the Premier League. Leaving consumers with a choice between competitions or paying two subscriptions to get what they currently get for one.

Hard to see how the consumer wins here.