The Times:
Quote:
BT has landed its biggest blow yet in the battle for pay-TV and broadband customers after launching a knockout bid, thought to be worth almost £1 billion, for the rights to broadcast live mid-week Champions League games from 2015. The Times has learnt that the telecoms company has knocked out both BSkyB and ITV, the current holders of the rights, during bidding this week and has entered exclusive talks with Uefa for the rights...
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I suspect BT may be asking for more money from VM XL customers from 2015. Nevertheless, that is a great deal for BT, truly ground-breaking. The biggest blow yet to Sky Sports Football coverage.
No doubt about it now. BT mean business, and all bets are off.
PS - Deal includes exclusive coverage for Europa League too!!